The global retail sector has been mainly focused on digitalization, innovation and speed.
Innovative approaches have not only been followed in technology used but also in the way of communication. The business models has been changing with the new sales methods, marketing and operation strategies.
Geoinsight serves the companies during their digital and innovative journey by deep understanding of store performances and customer profile from location based perspectives.
Data-driven desicion making is also key at FMCG sector not only for better understanding of the sectors but also for incraesing efficiency and profitability.
We add value by revealing the Market Potential and Market Sizing of the sector.
Mapinsight geographically presents the Existing Market Performances and than Oppotunities for Expansion/Growth Areas are revealed.
• Trade Area Analysis
• Optimization of Sales
• Managing Risks
• Finding Cost Effective Distribution Channels
GEOINSIGHT REAL ESTATE
Real estate sector is a long road extending from the question "Where do we invest" and "what kind of a project to build" to "how to sell the housing stock".
Geoinsight provides services with a wide range of analysis from the first point of construction process of land choice to marketing and sales that will guide the investors and real estate professionals who are aiming to implement Analytic Approach.
Land Selection, Best Use Analysis, Customer Profile Data Provision, Competition Analysis and the CRM data analysis are the most common services.
Data-driven marketing approaches at insurance and banking will drive every customer engagement strategy.
In addition to demographic and socio-economic geospatial database, Mapinsight software also includes total market size of
Total saving budget of househols
Property Insuarance Expenditure
Health Insuarance Expenditure
Vehicle Insuarance Expenditure
Geoinsight's Living Standards Index has been specially calculated for finance sector. Having the index at our system, we geocode the CRM data and segment your customers. By doing so, companies follow which regions they penetrate more or the sector competition strategy.