• Çiğdem Aksoy

Cannibalization Analysis is ready!

Cannibalization Analysis tool is added to Map Analyzer software. Now, it is possible to benefit from it in retail development and network optimization.

Altough it is a marketing term, cannibalization is also used in Development strategies of retailers.

In locational basis, cannibalization is the decreased in the customer count of a store due to a new store opening.

Enjoy it.

Geoinsight Team

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