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Cannibalization Analysis is ready!


Cannibalization Analysis tool is added to Map Analyzer software. Now, it is possible to benefit from it in retail development and network optimization.

Altough it is a marketing term, cannibalization is also used in Development strategies of retailers.

In locational basis, cannibalization is the decreased in the customer count of a store due to a new store opening.

Enjoy it.

Geoinsight Team

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