• Çiğdem Aksoy

Tazedirekt.com restarts its retail life

Tazedirekt.com was established in December,2014 as an online grocery business. 

Their strategy was through providing the best goods and services, to impress the consumers and growth with word of mouth.

Unfortunatelty, the net sales of 2 million TL in January,2016 made it difficult to sustain so tazedirekt.com was stopped trading in February,2016.

The story restarted again with the sales of digital rights to Migros in September,2016. Tazedirekt.com is now  online again as one of the "Love brands" of Turkey.

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