LOCATION AND DATA SOLUTIONS

 

INDUSTRIAL SOLUTIONS

 

MAPInsight

  • MAPInsight software is a web application with Saas capabilities. 

  • It enables users geographic understanding of rapidly changing markets

  • Location analytics provided by MAPInsight give the power to detect where the targetted potantial customers are located!

  • Demographic and Socio-economic data associated to location is provided for analysis with companies' internal data. Segmentation of the total market and/or segmentation of the customer enable prioritization of investment, measurement of performance in different markets as well as relevant marketing strategy.

  • Visualization of data on map makes Marketing and operational intelligence very easy to use and understand with eye-catch 

Data Essentials

GEOINSIGHT DATA

This data is provided by 
Geoinsight. The data can be configured due to user demands. ​

Data is consists of ​:

  • POIs, relevant for user's needs (Rivals, potential customers etc.)

  • Socio-economic demographic data (socio-economic level, age, education, income, expenditure in terms of houshold and per-capita) in the resolution of the minimum administrative level

  • Location associated, nature, culture, and transportation data 

PRIVATE DATA

The data provided by GSM and GPS providers. 

This data is consists of:

  • pedestrian and vehicle traffic in terms of time and date in streets.

  • Population moves, from one location to another. 

  • Legal demanded data from an institution if user has legal rights 

USER DATA

The data, provided by user. Data can has geographical coordinates or text based address.

The data can be 

  • visualized and shown on maps 

  • it can be used for analysis in MAPInsight

​

Location Based Analysis

TRADE

AREA 

ANALYSIS

Trade Area is a geographic area where potential consumer mass are living within a driving, walking or ring buffer distance to a store or site. 

Trade area analysis is a methodology providing the characteristics of a catchment area.  It is an important part of understanding individual behavior of potential consumers.

Trade area analysis answers:

- Total market size 

- Demographics

- Income & Expenditure

- Socio-economic Status

- Competition Analysis  

​

SEGMENTATION AND MARKET POTENTIAL

Segmentation is an important technique to understand the market and the customer with a consistent and logical approach.

Companies like as economies have scarce resources. Because of scarcity, companies targeting Profitable Business have to work on the

- prioritization of the investment, add location based strategy

- Identify the total market size

- Segment the market and the consumers

- than apply relevant price and marketing strategies to each different sub-groups

​

MARKETING  INTELLIGENCE

Marketing Intelligence is a whole journey starting from the source of data  to  analyzing, segmentation and distribution of the insights  to the relevant departments of the company. That is, it is turning current data into marketing plan.

Marketing Intelligence deals with :

- Market Intelligence

- Competition Intelligence

- Product Intelligence

- Customer-Based Strategy

As a result, helping companies on two major issues ceteris paribus:

- Increase Profitability

- Decrease Uncertainty

​

 

LOCATER

  • Locater is consists of multiple software tools. 

    • Address Geocoder engine

    • Autocomplete

    • NLP Engine

    • Data classification engine

  • Locater has ability to geocode free-text addresses​

  • NLP Engine gives power to process text data and do corrections in Turkish and English

  • Data classification engine empowers the users to classify the text data in terms of emotional feelings and location data. This engine used to geocode and classify user text based data.

  • All the engines can be adapted to user data. 

  • Geocoder engine also can be adapted to useres  data

  • Locater's capabilities can also be provided as Saas with REST-Full APIs. 

LOCATER Capabilities

ADDRESS GEOCODER ENGINE

Address Geocoder Engine can parse, normalize, verify and geocode "free text" address data. 

  • Geocoder has the ability to geocode addresses upto user's data(if exists)

  • Verification and geocode is scored by geocoder engine. 

  • It is possible to do geocode from multiple data sources

​

AUTO COMPLETE

Auto complete application provides an option to search and complete address from any application and gives power to get current, updated address for your needs

NLP ENGINE

NLP engine is used to do corrections in the text data even if it's an address data.

DATA CLASSIFICATION ENGINE

The user or crawled data is classified in a variety of dimension, measurement and speed. The data is prepared for the analysis by MAPInsight.

 

GEOSPATIAL DATA

  • MAPInsight software is a web application with Saas capabilities. 

  • It enables users geographic understanding of rapidly changing markets

  • Location analytics provided by MAPInsight give the power to detect where the targetted potantial customers are located!

  • Demographic, Socio economic data associated to location is provided for analysis with users' data. Segmentation, market potential data analysis is accomplished by this new dimension and speed of data provided by MAPInsight

  • Visualization of data on map makes Marketing and operational intelligence very easy to use and understand with eye-catch 

GEOSPATIAL DATA

ADMINISTRATIVE BORDERS

Geoinsight provides administrative borders and basic information about administrative borders all over the world.

Moreover Roads information is provided only in vector formats.

Data is provided in different forms as Shapefile, GeoJson, Excel, KML and GML.

POINT OF INETEREST

POI data is provided in many sectoral branches all over the world. There exists millions of POI data provided by Geoinsight.

Some of sectoral branches are:

  • Retail

  • Gross

  • Food courts

  • Government buildings

  • Service providers

  • etc.

DEMOGRAPHIC&

SOCIO ECONOMIC DATA

Demographic data in resolution of the minimum administrative border is provided for USA, European countries, Turkey, Asia.

Demographic data includes more than 50 information suc as:

  • Population

  • Age breakdowns

  • Socio economic status

  • Income

  • Expenditure

  • Expenditure breakdowns

 

REPORTS

  • GEOINSIGHT is the INTERSECTION of GEOGRAPHICAL DATA and INSIGHT​​​

    • You not only have an access to geographical information and technology, but  also be a partner with our experienced team focused solely on the future success of your business

​​

  • Geoinsight reports include

    • Statistical results

    • GIS Analysis and

    • Geo-visualization

REPORT TYPES

CATCHMENT or TRADE AREA REPORTS 

Catchment analysis is the first step of Geotargeting Approach

The report includes:

​

  • Demographic Variables

    • Population​

    • Age Groups

    • Education breakdowns

  • Socio-Economic Statu

 

  • Household& Per Capita Income and Expenditure

 

  • Expenditure Breakdowns

 

  • Competition Analysis

STRATEGY &

 SEGMENTATION REPORTS

Strategy and Segmentation have been done by Statistical and Location Based Methods.

​

We identify the market with all aspects:

Starting with Market size and Competition analysis we come up with the "blue ocean strategy"

​

We segment the market, current network and customers

​

We find and focus on the TARGET CUSTOMER. 

SALES MODELLING AND FORECASTING

We prioritize the market across geographic regions: 

 

  • Provinces

  • Districts

  • Neighborhood

  • Streets

​

Segmentation is the inevitable step for modeling and forecasting

​

Following segmentation, sales estimation models are applied

 

​

 

COUNTRY ANNUAL RETAIL/REAL ESTATE REPORTS

  • Turkish Economy  Indıcators Reports

​

  • Shopping Center Development Reports

​

  • Turkey Retail Industry Report

    • Grocery Retail Development​

    • Electronic Market Report

    • Cosmetic Sector Report

    •  

  • Regional Real Estate Reports

    • Best Use Analysis

  • Geomarketing Report for Construction Sector 

 

GIS SERVICES

​Gis services enable users to adapt and use Geoinsight capabilities to their applications and systems. Geoinsight provides a variety of services to its customers.

  • Gis and data services are provided as REST-Full APIs

  • Visualized data layers as WMS (Web Map Services)

  • Visualized thematic layers as WMS

  • Catchment API

  • Area Analysis API

  • Geocoder API

  • Route API

  • Distance API 

  • Data Import and Export in Shape format, GeoJson, Excel, KML, GML APIs

  • WFS (Web Feature Service) APIs

SERVICES

DATA LAYER APIs

Any data which has geospatial attribute is provided as

  • WMS (Web Map Service)  

  • Shape file format 

  • GeoJSON 

  • KML 

  • GML

​

GIS TOOLS APIs

GIS Tools, used by MapInsight application are provided as Saas

  • Catchment Analysis API

  • Cannibalization Analysis API

  • Area Analysis API

  • WFS (Web Feature Services) API

  • Data Export and Import APIs

LOCATER APIs

All tools used by Locater are provided as Saas

  • Autocomplete API

  • Geocoder API

  • NLP (Natural Language Process) API

  • Data Classification API