TRADE

AREA 

ANALYSIS

Trade Area is a geographic area where potential consumer mass are living within a driving, walking or ring buffer distance to a store or site. 

Trade area analysis is a methodology providing the characteristics of a catchment area.  It is an important part of understanding individual behavior of potential consumers.

Trade area analysis answers:

- Total market size 

- Demographics

- Income & Expenditure

- Socio-economic Status

- Competition Analysis  

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SEGMENTATION AND MARKET POTENTIAL

Segmentation is an important technique to understand the market and the customer with a consistent and logical approach.

Companies like as economies have scarce resources. Because of scarcity, companies targeting Profitable Business have to work on the

- prioritization of the investment, add location based strategy

- Identify the total market size

- Segment the market and the consumers

- than apply relevant price and marketing strategies to each different sub-groups

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MARKETING  INTELLIGENCE

Marketing Intelligence is a whole journey starting from the source of data  to  analyzing, segmentation and distribution of the insights  to the relevant departments of the company. That is, it is turning current data into marketing plan.

Marketing Intelligence deals with :

- Market Intelligence

- Competition Intelligence

- Product Intelligence

- Customer-Based Strategy

As a result, helping companies on two major issues ceteris paribus:

- Increase Profitability

- Decrease Uncertainty

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CATCHMENT or TRADE AREA REPORTS 

Catchment analysis is the first step of Geotargeting Approach

The report includes:

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• Demographic Variables

  • Population​

  • Age Groups

  • Education breakdowns

• Socio-Economic Statu

• Household& Per Capita Income and Expenditure

• Expenditure Breakdowns

• Competition Analysis

STRATEGY &

 SEGMENTATION REPORTS

Strategy and Segmentation have been done by Statistical and Location Based Methods.

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We identify the market with all aspects:

Starting with Market size and Competition analysis we come up with the "blue ocean strategy"

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We segment the market, current network and customers

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We find and focus on the TARGET CUSTOMER. 

SALES MODELLING AND FORECASTING

We prioritize the market across geographic regions: 

• Provinces

• Districts

• Neighborhood

• Streets

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Segmentation is the inevitable step for modeling and forecasting

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Following segmentation, sales estimation models are applied

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COUNTRY ANNUAL RETAIL/REAL ESTATE REPORTS

• Turkish Economy  Indıcators Reports

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• Shopping Center Development Reports

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• Turkey Retail Industry Report

  • Grocery Retail Development​

  • Electronic Market Report

  • Cosmetic Sector Report

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• Regional Real Estate Reports

  • Best Use Analysis

• Geomarketing Report for Construction Sector 

DATA ANALYTICS

Geoinsight makes a quantitative data analysis of geographically matched population, age, education, income and expenditure of residents together with the price of a product, sales, basket size or customer count of a store.

We use exploratory data analytics methods to find the patterns and cause/result relation in data.

LOCATION ANALYTICS

Almost each investment has spatial component. It can either be an address of a factory, a shopping center, a coffee shop or the customer involved in the CRM database. Location Analytics provide you the meaningful insight by bringing together geospatial data and  business key indicators benefiting from the power of maps.

MARKETING INTELLIGENCE

Geoinsight has the external environment information, which decreases the uncertainty companies faced with.

Geoinsight's main topics are:

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 - Competitive and Competitor Intelligence

- Understanding Consumer Features and Behaviour

- Market Intelligence

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