DATA AND LOCATION INTELLIGENCE
SMART CITIES
METU TECHNOPOLIS AR-GE PROJECT
Geoinsight has been operating a smart city Project in METU Technopolis, “Barrier-free Smart City Analytics GIS Software database and System Architecture”
In our world where urbanization has been increasing along with more than 50% of the world's population living in cities, smart and sustainable urban planning is a subject that arises in both scientific and social development discourses.
In European context, the smart city concept goes beyond the use of information communication technologies for more efficient use of resources and less emissions. It means, for example, smarter urban transport networks, renewed water networks and waste disposal facilities, and more efficient methods for lighting and heating buildings. Accordingly, smartness includes more interactive and sensitive city management, safer public spaces, and meeting the needs of the aging population.
Awareness of participation in social policies produced for the disabled and other disadvantaged groups has started to emerge and policy documents generated with the participation of stakeholder groups have been produced.
There are two basic innovation elements to be brought by this project as a GIS-based participatory accessibility data infrastructure model:
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New perspective on accessibility analysis: Digitized accessibility research as a requirement of digital transformation with today's understanding of "Smart City" concept
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Data production and planning based on participation: “Participatory Digitallization”
The aim of the Project is to create a system architecture through processing field data and stakeholder opinions for the barriers in urban environment against persons with reduced mobility including disabled, elderly and children.
LOCATION BASED ANALYTICS
TRADE
AREA
ANALYSIS
Trade Area is a geographic area where potential consumer mass are living within a driving, walking or ring buffer distance to a store or site.
Trade area analysis is a methodology providing the characteristics of a catchment area. It is an important part of understanding individual behavior of potential consumers.
Trade area analysis answers:
- Total market size
- Demographics
- Income & Expenditure
- Socio-economic Status
- Competition Analysis
SEGMENTATION AND MARKET POTENTIAL
Segmentation is an important technique to understand the market and the customer with a consistent and logical approach.
Companies like as economies have scarce resources. Because of scarcity, companies targeting Profitable Business have to work on the
- prioritization of the investment, add location based strategy
- Identify the total market size
- Segment the market and the consumers
- than apply relevant price and marketing strategies to each different sub-groups
MARKETING INTELLIGENCE
Marketing Intelligence is a whole journey starting from the source of data to analyzing, segmentation and distribution of the insights to the relevant departments of the company. That is, it is turning current data into marketing plan.
Marketing Intelligence deals with :
- Market Intelligence
- Competition Intelligence
- Product Intelligence
- Customer-Based Strategy
As a result, helping companies on two major issues ceteris paribus:
- Increase Profitability
- Decrease Uncertainty
GEOSPATIAL DATA
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Geoinsight has geospatial data for Turkey.
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Province Borders - 81 Provinces
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District Borders - 973 Districts
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Neighborhoods as populated areas - 45.000 Poligons
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Demographic Data
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Population 2020
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Population2019
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Population 2018
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Female/Male Population
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Population Density
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Population Growth
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Household Numbers and Household Size
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# of Houses and Workplaces
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Age Breakdowns
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Education Breakdowns
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Socio-Economic Status Segments - SES Groups
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Household and Per Capita Incomes
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Household and Per Capita Expenditures
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Expenditure Breakdowns
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GEOSPATIAL DATA
ADMINISTRATIVE BORDERS
Geoinsight provides administrative borders and basic information about administrative borders all over the world.
Moreover Roads information is provided only in vector formats.
Data is provided in different forms as Shapefile, GeoJson, Excel, KML and GML.
POINT OF INETEREST
POI data is provided in many sectoral branches all over the world. There exists millions of POI data provided by Geoinsight.
Some of sectoral branches are:
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Retail
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Gross
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Food courts
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Government buildings
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Service providers
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etc.
DEMOGRAPHIC&
SOCIO ECONOMIC DATA
Demographic data in resolution of the minimum administrative border is provided for USA, European countries, Turkey, Asia.
Demographic data includes more than 50 information suc as:
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Population
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Age breakdowns
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Socio economic status
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Income
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Expenditure
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Expenditure breakdowns
REPORTS
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GEOINSIGHT is the INTERSECTION of GEOGRAPHICAL DATA and INSIGHT
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You not only have an access to geographical information and technology, but also be a partner with our experienced team focused solely on the future success of your business
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Geoinsight reports include
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Statistical results
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GIS Analysis and
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Geo-visualization
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REPORT TYPES
CATCHMENT or TRADE AREA REPORTS
Catchment analysis is the first step of Geotargeting Approach
The report includes:
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Demographic Variables
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Population
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Age Groups
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Education breakdowns
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Socio-Economic Statu
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Household& Per Capita Income and Expenditure
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Expenditure Breakdowns
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Competition Analysis
STRATEGY &
SEGMENTATION REPORTS
Strategy and Segmentation have been done by Statistical and Location Based Methods.
We identify the market with all aspects:
Starting with Market size and Competition analysis we come up with the "blue ocean strategy"
We segment the market, current network and customers
We find and focus on the TARGET CUSTOMER.
SALES MODELLING AND FORECASTING
We prioritize the market across geographic regions:
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Provinces
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Districts
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Neighborhood
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Streets
Segmentation is the inevitable step for modeling and forecasting
Following segmentation, sales estimation models are applied
COUNTRY ANNUAL RETAIL/REAL ESTATE REPORTS
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Turkish Economy Indıcators Reports
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Shopping Center Development Reports
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Turkey Retail Industry Report
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Grocery Retail Development
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Electronic Market Report
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Cosmetic Sector Report
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Regional Real Estate Reports
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Best Use Analysis
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Geomarketing Report for Construction Sector
CONSULTANCY
GEOINSIGRT SUPPORT COMPANIES FOR BETTER UNDERSTANDING THE SECTOR
Market Potential and Market Sizing Analysis
Geographically presented the Existing Market Performances
Than Oppotunities for Expansion/Growth Areas are revealed
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Competitive Landscape Analysis and
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Customer Profile Analysis are the two irreplaceable Analyses
DATA-DRIVEN STRATEGIES for PROFITABLE BUSINESS with
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Trade Area Analysis
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Optimization of Sales
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Managing Risks
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Finding Cost Effective Distribution Channels
WE PRESENT COMPANIES’ OWN SUCCESS AND FAILURE STORIES
Gain real insight from your data
CONSULTANCY
DATA ANALYTICS
Geoinsight makes a quantitative data analysis of geographically matched population, age, education, income and expenditure of residents together with the price of a product, sales, basket size or customer count of a store.
We use exploratory data analytics methods to find the patterns and cause/result relation in data.
LOCATION ANALYTICS
Almost each investment has spatial component. It can either be an address of a factory, a shopping center, a coffee shop or the customer involved in the CRM database. Location Analytics provide you the meaningful insight by bringing together geospatial data and business key indicators benefiting from the power of maps.
MARKETING INTELLIGENCE
Geoinsight has the external environment information, which decreases the uncertainty companies faced with.
Geoinsight's main topics are:
- Competitive and Competitor Intelligence
- Understanding Consumer Features and Behaviour
- Market Intelligence