The global retail sector has been mainly focused on digitalization, innovation and speed.
Innovative approaches have not only been followed in technology used but also in the way of communication. The business models has been changing with the new sales methods, marketing and operation strategies.
Geoinsight serves the companies during their digital and innovative journey by deep understanding of store performances and customer profile from location based perspectives.
FIND THE IDEAL LOCATION
Geoinsight has a comprehensive approach while directing the investment decisions:
We start with
Country Development Strategies
Provincial and District Prioritization
Point Stroke Location Selection
We end up with
We benefit from Geoinsight's GIS Software called Mapinsight and Geospatial Data.
VISUALIZE & ANALYZE YOUR CUSTOMER DATA
Geoinsight knows the importance of having right/deep information about customers.
Mapinsight gives the potential customer information whereas Locater tells about your own customer.
By geocoding the CRM data, Locater makes it possible to react customers as individuals not as "stacks".
Locater Services will be the indispensable in the Marketing Analytics under the Digital Marketing Heading.
There are many drivers of sales that makes it difficult to forecast.
Geoinsight Sales Forecast Modeling is mainly based on Location Similarity Clustering of the stores and Behavioral Similarity Clustering of Customers.
Existing Stores Performance Analysis, Success and Failure Stories of the brand will be the by product of the estiamtion process.
Data-driven desicion making is also key at FMCG sector not only for better understanding of the sectors but also for incraesing efficiency and profitability.
We add value by revealing the Market Potential and Market Sizing of the sector.
Mapinsight geographically presents the Existing Market Performances and than Oppotunities for Expansion/Growth Areas are revealed.
• Trade Area Analysis
• Optimization of Sales
• Managing Risks
• Finding Cost Effective Distribution Channels
TARGET CONSUMERS & CONSUMER PENETRATION
Companies need to focus on Target Customers ;
To Increase Consumer Loyalty
To sell more products
To prevent customer lost
under increasing competition and shrinking economic conditions
SALES POINTS & CONSUMER SEGMENTATION
To know and/or understand the consumers and their need and expectations has always been at the heart of FMCG brands.
We support the companies we work with;
the sales points catchment analysis and segmentation
potential consumers statistics
if CRM integration was done, the own consumers segmentation and thir
Data-driven marketing approaches at insurance and banking will drive every customer engagement strategy.
In addition to demographic and socio-economic geospatial database, Mapinsight software also includes total market size of
Total saving budget of househols
Property Insuarance Expenditure
Health Insuarance Expenditure
Vehicle Insuarance Expenditure
Geoinsight's Living Standards Index has been specially calculated for finance sector. Having the index at our system, we geocode the CRM data and segment your customers. By doing so, companies follow which regions they penetrate more or the sector competition strategy.
VISUALIZE AND ANALYZE THE MARKET PENATRATION
Location based Analysis and visualization of CRM data gives different perspective of on the performance of Sales team.
To know the location of the most profitable POTENTIAL customers will enable the companies the optimization of their commercial network and new business channels.
LOCATION OF RISKY PLACES
The finance institutions have to know the risky areas before evaluating the risk premiums or fixed income assets.
As being one of the risk criteria, time series earthquake data has been pointed the most risky regions of Turkey for investment.
MANAGE THE SALES FORCE with OPTIMIZATION of the ROUTES
Each company needs to optimize return on sales investments for an efficient business.
Geoinsight supports companies by directing the sales team to the most profitable customers at site with minimum cost.
Route-to-Market strategy will decrease costs without impacting the sales level