The global retail sector has been mainly focused on digitalization, innovation and speed.
Innovative approaches have not only been followed in technology used but also in the way of communication. The business models has been changing with the new sales methods, marketing and operation strategies.
Geoinsight serves the companies during their digital and innovative journey by deep understanding of store performances and customer profile from location based perspectives.
FIND THE IDEAL LOCATION
Geoinsight has a comprehensive approach while directing the investment decisions:
We start with
Country Development Strategies
Provincial and District Prioritization
Point Stroke Location Selection
We end up with
We benefit from Geoinsight's GIS Software called Mapinsight and Geospatial Data.
VISUALIZE & ANALYZE YOUR CUSTOMER DATA
Geoinsight knows the importance of having right/deep information about customers.
Mapinsight gives the potential customer information whereas Locater tells about your own customer.
By geocoding the CRM data, Locater makes it possible to react customers as individuals not as "stacks".
Locater Services will be the indispensable in the Marketing Analytics under the Digital Marketing Heading.
There are many drivers of sales that makes it difficult to forecast.
Geoinsight Sales Forecast Modeling is mainly based on Location Similarity Clustering of the stores and Behavioral Similarity Clustering of Customers.
Existing Stores Performance Analysis, Success and Failure Stories of the brand will be the by product of the estiamtion process.
Data-driven desicion making is also key at FMCG sector not only for better understanding of the sectors but also for incraesing efficiency and profitability.
We add value by revealing the Market Potential and Market Sizing of the sector.
Mapinsight geographically presents the Existing Market Performances and than Oppotunities for Expansion/Growth Areas are revealed.
• Trade Area Analysis
• Optimization of Sales
• Managing Risks
• Finding Cost Effective Distribution Channels
TARGET CONSUMERS & CONSUMER PENETRATION
Companies need to focus on Target Customers ;
To Increase Consumer Loyalty
To sell more products
To prevent customer lost
under increasing competition and shrinking economic conditions
SALES POINTS & CONSUMER SEGMENTATION
To know and/or understand the consumers and their need and expectations has always been at the heart of FMCG brands.
We support the companies we work with;
the sales points catchment analysis and segmentation
potential consumers statistics
if CRM integration was done, the own consumers segmentation and thir
GEOINSIGHT REAL ESTATE
Real estate sector is a long road extending from the question "Where do we invest" and "what kind of a project to build" to "how to sell the housing stock".
Geoinsight provides services with a wide range of analysis from the first point of construction process of land choice to marketing and sales that will guide the investors and real estate professionals who are aiming to implement Analytic Approach.
Land Selection, Best Use Analysis, Customer Profile Data Provision, Competition Analysis and the CRM data analysis are the most common services.
THE HIGHEST AND BEST USE ANALYSIS
Geoinsight applies location base analysis to value the vacant land and/or the project having in mind the project is legally and physically permissible.
We make the analysis with location based methods and geospatial data summarized within next slide.
Before the project is realized, companies will know whether the elderly people are living, or single unit development is compatible with the household size of the potential customers around.
DYNAMIC MARKETING AND SALES FOR CONSTRUCTION SECTOR
Dynamic Marketing is a process of corcerning the customers as much as personalized.
Get real-time information and insight from your customer by integrated the Locater API to CRM system.
Target to account customers that are most likely to buy.
Prioritize the accounts on map so that choose the right location for street marketing.
COMPETITION ANALYSIS FOR REAL ESTATE
The Competitive Analysis is one of crucial stages of company strategy.
Compatitive Analysis determines;
the place of your company in the sector
the strengths and the weakness of the company as well as sector
to predict threats and opportunities
the total market size and "blue-ocean" areas of the market
to recognize upcoming trends of the sector
the present and future of the sector
Data-driven marketing approaches at insurance and banking will drive every customer engagement strategy.
In addition to demographic and socio-economic geospatial database, Mapinsight software also includes total market size of
Total saving budget of househols
Property Insuarance Expenditure
Health Insuarance Expenditure
Vehicle Insuarance Expenditure
Geoinsight's Living Standards Index has been specially calculated for finance sector. Having the index at our system, we geocode the CRM data and segment your customers. By doing so, companies follow which regions they penetrate more or the sector competition strategy.
VISUALIZE AND ANALYZE THE MARKET PENATRATION
Location based Analysis and visualization of CRM data gives different perspective of on the performance of Sales team.
To know the location of the most profitable POTENTIAL customers will enable the companies the optimization of their commercial network and new business channels.
LOCATION OF RISKY PLACES
The finance institutions have to know the risky areas before evaluating the risk premiums or fixed income assets.
As being one of the risk criteria, time series earthquake data has been pointed the most risky regions of Turkey for investment.
MANAGE THE SALES FORCE with OPTIMIZATION of the ROUTES
Each company needs to optimize return on sales investments for an efficient business.
Geoinsight supports companies by directing the sales team to the most profitable customers at site with minimum cost.
Route-to-Market strategy will decrease costs without impacting the sales level