• Çiğdem Aksoy

What makes a franchise successful?

To have a successful franchising investment there are several factors three of which are Business Model, Scale of the investment and the LOCATION of the stores.


In order to prepare the business plan you need to predict your revenues as well as costs. To do this you have to forecast the possible sales of the stores across different locations. Since, different locations mean different real estate costs, different customer profile consequently different consumption habits and sales level. GeoInsight serves with its data and software to select the best location.

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