• Çiğdem Aksoy

Location, Location,Location

Updated: Mar 12, 2019

"Consumer behaviour and the store choice desicionlead to geographical variations in sales potantial and,hence, profitability for retailers. As a result, willingness to pay rent to occupy land and buildings varies by location.

Retailers' locational desicions depend on thier assesment of sales potential, the location of competitors and the availability of spacein the form of existing shops or land for development".

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